whiteboard video to sell whiteboard video software

What makes a traditional whiteboard video? Three basic things: the white background, the continuous black drawing and the hand.

Prospects are always asking themselves, “What’s in it for me?” Your whiteboard animation should reflect that by staying focused on benefits to the customer… or solving a problem that they have.

Make your message a marketing message focused on customers, and not focusing on company. Narrow your material down to a single lesson or demonstration to avoid confusing your target audience. Trying to stuff too much information into one whiteboard video will dilute your content, so stick with one topic at a time. They engage the viewer and keep them watching. Use this power of attraction, and, instead of just trying to make a sale, tell a story – present your content using storytelling. As human beings, we live for stories, we can’t help but be attracted to them. Use a message based first on storytelling rather than dry technical data or statistics. In the internet era where thousands of whiteboard videos are created every day, just cool isn’t enough! There’s more to whiteboard videos than just grabbing a pen and writing a script. While whiteboard video can work wonders for your business, they still have to be efficient for them to provide any results. So does it mean you can create a Whiteboard animation video and you will immediately reach a million views? Unfortunately not.

Whiteboard videos are trending at the moment.

Whiteboard video to sell whiteboard video software